Iffat Ahmed is affiliated with the Media Performance Group as a Postdoctoral Fellow, since August 2013. She received her PhD from IMT Institute for Advanced Studies Lucca, Italy, in 2013 and Masters degree from Allama Iqbal Open University, Islamabad, Pakistan in 2008. Her research interests include Multimedia Traffic Management and its Quality of Service (QoS) as well as Quality of Experience (QoE) improvements for Next Generation Networks. She is interested in video quality optimisation, congestion control mechanisms while reducing latencies and improving end user perceived quality. At present, she is involved in EU project “Reducing Internet Transport latEncy (RITE)” whose main objective is to reduce root causes of unnecessary latencies over the Internet. During her PhD, she was involved in another EU project “MultiMEDia transport for mobIlE Video AppLications (MEDIEVAL)” whose main objective was to evolve the mobile Internet architecture for efficient video transport following a cross-layer approach. Prior to that, she served as a Video Conferencing Coordinator and Project Manager for System Software Solutions, the projects run by Higher Education Commission, Government of Pakistan. She also has teaching experience at school, college and university level for IT/Computer Science courses.